Before Colouring:

• After shampooing your hair, wait at least 24 hours before coloring
• Perform a skin allergy test 48 hours before use
• Perform a color preview test with a small swatch of your hair before coloring for a preview of the coloring results
• Follow the instructions carefully
• Select a shade no more than 2 levels lighter or darker than your current color for best results
• If you have previously bleached, highlighted or relaxed your hair, wait 2 weeks to apply hair color
• Always apply to dry hair
• Before applying, comb your hair to detangle it
• If color touches the skin, wipe it off immediately
• Only apply hair color to healthy hair
• Gather all supplies for application process before beginning

During Colouring: 

• Make sure hair is fully saturated with color mixture for best results
• For short hair, use at least 2/3 of the bottle and for shoulder length to long hair, use the entire bottle
• Carefully massage color mixture throughout the hair with your fingertips
• To refresh preciously colored ends, apply remaining mixture during last 3 minutes of processing and work into later before rinsing
• Follow the recommended processing times in the instructions for best results

After Colouring:

• When shampooing your hair in between retouch applications, use Creme of Nature Sulfate-Free Moisture & Shine Shampoo and Intensive Conditioning Treatment to keep your color vibrant and to prevent fading.
• To maintain well-hydrated colored hair, infuse Creme of Nature with Argan Oil Treatment when conditioning and apply Creme of Nature Anti-Humidity Gloss & Shine Mist for added shine. For naturals, Creme of Nature Butter-Licious Curls and Pure-Licious Co-Wash is a great combination to provide great hydration for curls and color protection.

We do our best to ensure that product information is accurate, however manufacturers may alter their ingredients without our knowledge. We strongly advise that you always read labels, warnings, and directions before using or consuming a product and not exclusively rely on the information presented on our site. If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients.

We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell. We are constantly in the process of updating ingredient information, so if you notice any discrepancies between the ingredients listed on our website and those that are on your package, please contact us.