Description

Long & Luxe Conditioner

Effortlessly detangle curly or coiled hair types with the Long and Luxe Conditioner from As I Am. Infused with a host of beneficial ingredients, including Pomegranate, Passion Fruit and Hydrolysed Lupine Protein, the ultra-hydrating formula restores softness, moisture and shine, whilst rejuvenating the hair and scalp to help promote healthy hair growth. Achieve stronger, longer locks with a salon-worthy finish.

Ease of Combing Improved by 50%
Reduces Hair Breakage by 60%
Improves Scalp Moisturization by 50%
Hair Moisture levels increase by 9% after One Wash

Benefits

• Spreads easily throughout hair
• Gently cleanses hair and scalp
• Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
• Makes detangling a breeze.
• Eases combing by 55%.
• Rinses easily from hair.
• Helps promote a healthy environment for hair growth
• Gentle enough for daily use.
• Safe for color-treated hair
• No Harmful or Harsh Ingredients – No Sulfates. No Parabens. No Phthalates.

How To Use

Wet hair thoroughly

• Rub a liberal amount within palms and distribute throughout hair

• Work product through hair and massage scalp with fingertips as you would a conventional shampoo

• Carefully detangle hair with a wide-tooth comb

• Rinse well

• Repeat only if necessary to remove excessive product build up or for further scalp cleansing.

• Follow with conditioning. Use either As I AmHydration ElationIntensive Conditioning Treatment or As I AmLeave-In Conditioner.

Tips:

• Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
• While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.