Description

Dark & Lovely- Fade Resist, Rich Conditioning Hair Color – 391 Brown Cinnamon

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E

Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair.

Full Head Application
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use.
– Put on gloves and then conduct a strand test.
– Mix developer and color.
– Apply mixture to sectioned dry hair and smooth out.
– Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
– Rinse thoroughly.
– Condition with Moisture Mask.